If you wish to download the presentation:
How to organize a Trade Show?

   S.R.I. International and PCA have the pleasure to invite you to a 2 hours workshop with Mr. Charlie Stathacos.
Mr. Stathacos is an international specialist in Sales and Marketing management for Trade shows and Exhibitions. The workshop aims to discuss lead generation and follow up during and post trade shows.

 The workshop took place at the PCA on Wednesday 12th of January 2005 at 3 P.M. Sharp till 5 P.M.

Many ICT companies attended the seminar and many questions were raised to cover all angles related to exhibitions and the problems faced in the past exhibitions.
Therefore, the presentation was based on the way to deal with a show before, during & after it.

" Trade show and exhibitions provide a tremendously valuable opportunity for any entrepreneur to learn about competition and sell their products.
Exhibiting and walking around at a major trade show lets you accomplish several important tasks at once.

Therefore, here is the top trade show tips that will help you pack more punch into your attendance at the trade show such as:
- Decide what to exhibit: Focus on the few most exciting products instead of bringing every item in the line.
- Develop a budget of the expenses.
- Get an attractive, portable, versatile booth
- Decide what you want to accomplish and stay focused: You'll be able to:
       1. Introduce new or enhance products to the market
       2. Distribute surveys to develop better market understanding
       3. Make strategic or key personnel announcements
       4. Bring together key players on the sales staff for networking, training and 
           moral boost
       5. Build your contact list
- Select the right cast: Bring the most appropriate people from your staff to the show.
- Capture business cards
- Evaluate your success as soon as the show's over "